Hyundai Motors Collaborates with FCMB

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Hyundai Motors Nigeria in collaboration with First City Monument Bank (FCMB) PLC has introduced a joint marketing incentive known as the ‘Power of 2’ to help perceptive customers procure new generation Hyundai cars of their choice without necessarily parting with the value of the car in one fell swoop.

The incentive which is currently trending and financed by FCMB would allow customers including those without functional FCMB account to access the scheme and procure latest Hyundai cars with series of other incentives ranging from comprehensive insurance cover for the loan tenor, free registration, free maintenance service for six months/10, 000kms and a free tracking devise. Successful customers would also be availed of fantastic discounts on choice cars with unwavering interest rate throughout the loan tenor.

Couple with this is preferential access to loan, three-year warranty or 100,000kms (depending on whichever comes first) and lots of gifts items like FCMB branded goody bags and umbrellas.

Announcing this offer in Lagos, Hyundai Motors Nigeria head of sales and marketing Jatin Nadkarni said the ‘Power of 2’ initiative is an offshoot of Hyundai latest brand direction – ‘Modern Premium’ and slogan – ‘New Thinking, New Possibilities’ which isn’t only focused on increasing sales but aimed at making Hyundai one of the brands that customers genuinely love.” He said the dealership wouldn’t cease to invest in new marketing activities that could endear Hyundai Motor’s unique premium experience to customers and “We are convinced this initiative will attract perceptive customers and subsequently raise our market share,” Nadkarni said.

He enjoined customers to take advantage of the endorsement by simply walking into any Stallion Motors accredited Hyundai dealership in the country to get a profoma invoice for a choice Hyundai car and thereafter a deal is struck with FCMB. Some of the Hyundai passenger-car range listed in the ‘Power of 2’ promo with varied equal monthly instalments (EMI) starting with Grand Xcent’s N55, 527 are Sonata, Elantra, Azera, iX35, SantaFe, Accent, Veloster, i20 and i10.

Mr. Nadkarni said Hyundai is committed to becoming a lifetime partner in automobiles and beyond adding that the Korean automaker offers top-quality best sellers that have won internationally acclaimed reputation. Hyundai Motor brand value ranking had lately rose three notches to reach the top global 40 ranking for the first time in 2014 and posted another two digit growth, fuelled by the successful launch of game-changing products such as the all-new Genesis and Sonata as well as implementation of its Modern Premium brand direction which has been creating not only a unified image for the brand worldwide, but also an emotional connection with its customers.

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