Yemisi Izuora
A new partnership that aims to address the ever-increasing demand for a comprehensive media monitoring and measurement service to brands in the African market, has been entered into by P+ Measurement services and Reel Forge Media monitoring, one of Africa’s fast growing media monitoring agency covering more than 5 countries across East Africa.
Under the agreement, P+ Measurement services will handle Reelforge’s client media
monitoring and measurement briefs in Nigeria and Ghana market while Reelforge
will provide Media Monitoring services to P+ Measurement’s clients in East Africa (Kenya, Uganda, Tanzania, and Somalia).
Speaking about the partnership after signing the MoU on January 7, 2017, Lead Consultant P+ measurement services Nigeria, Philip Odiakose said. “This partnership aims to address the increasing demands for Media monitoring and PR measurement
services by clients across Africa.
With Reelforge’s transnational network and P+’s know-how, being a member of AMEC with a reputation for reliability, we expect to help stakeholders in government agencies and private sectors benefit from a unique media monitoring, PR measurement and intelligence service experience”.
“The media monitoring and measurement market offers huge potentials to stakeholders
who are willing to collaborate.
The synergy between brands should be seen as an avenue for growth and it should be open to all sectors, not only media monitoring. We expect an industry in the next few years where stakeholders across public relations, advertising, communications measurement and all spheres of marketing communications are open to collaborations”, he said.
Also speaking about the partnership, Managing Director Reelforge, Sammy Lusiola said. “This collaboration combines the competitive advantage of two storied names in the media monitoring and measurement ecosystem; with Reelforge’s reach and P+’s depth of knowledge in the West African market. We are delighted to partner with P+ to provide Africa with the highest-quality, most-scalable, and end-to-end media monitoring and measurement services.”
Over the past one year, Nigeria’s fast growing media intelligence and measurement agency P+ Measurement has undergone a media monitoring and PR measurement literacy campaign for brands and government agencies in a bid to standardize a procedure that enables stakeholders to understand that
implementing the right media monitoring and measurement campaign will help companies get a clearer understanding of consumer habits and sentiment toward brand products and services. Brands will be able to maximize their reputation
and capture hidden brand messages if they pay attention to the evidence and details received from well-executed media monitoring campaigns.