Yemisi Izuora
Ecobank Nigeria, an affiliate of Ecobank Group, has awarded a total of N42 million to its customers through the Super Reward “Millionaire Geng Promo.” This six-month promotion, which ran from July 1 to December 31, 2024, saw customers of the Pan-African bank winning various monetary rewards in monthly, quarterly, and grand prize draws.
The breakdown of the rewards showed that 520 customers won N50,000 each in the monthly draws, 16 customers received N500,000 each in the quarterly draws, and 4 customers took home N2 million each in the final grand prize draws. The promo covered four regions of Nigeria: FCT & North, Lagos, Midwest and Southwest, and South-South Southeast. The draws were conducted transparently and witnessed by lottery regulatory authorities.
Speaking at the grand finale in Lagos over the weekend, Adeola Ogunyemi, Head of Consumer Banking, expressed her delight with the customers’ response to the promo, which aimed to encourage savings. She highlighted that the initiative was part of Ecobank’s strategy to reward customer loyalty and deepen financial inclusion, particularly for Nigerians in rural and semi-urban areas.
“In the last six months, we’ve seen a tremendous response from our customers,” Ogunyemi said. “People are becoming more conscious of the importance of saving. No matter how much you earn, it’s never enough. So, you have to discipline yourself. It’s not about how much comes in, but how much you can retain.”
Ogunyemi also encouraged those who haven’t opened an account with Ecobank to consider the bank as a reliable partner in their financial journey. She pointed out that Ecobank offers a range of services, including savings, loans, and investments, designed to meet a variety of customer needs.
Similarly, Victor Yalokwu, Head of Consumer Segments & Products, explained that the bank launched the promo to encourage savings while also rewarding customers. “Our goal was to cater to the mid-to-low or mass-market segments,” Yalokwu said. “We also have initiatives targeting the mid-to-high, mass affluent, and high-net-worth individuals, but this promotion was designed to be more inclusive, reaching those in the mass market.”
Winners who were contacted by phone during the draws expressed their excitement and gratitude toward Ecobank, with many pledging to continue their business relationship with the bank due to its diverse offerings.
The Ecobank Super Rewards “Millionaire Geng” promo is an exciting savings initiative designed to celebrate and reward loyal customers, providing a unique opportunity to win cash prizes while enjoying the benefits of saving with Ecobank.
Ecobank Nigeria, part of Ecobank Group, the leading pan-African banking group, offers a comprehensive range of financial services to consumer, commercial, corporate, and investment banking clients. The bank operates over 250 branches and 60,000 Xpress Point agencies across the country.