Tunde Bakare
Fearless Energy Drink, the bold and refreshing brand from Rite Foods Limited, is back as the Exclusive Energy Drink Sponsor of Felabration 2025, the globally acclaimed annual festival that celebrates the life, music, and legacy of the legendary Fela Anikulapo-Kuti.
This year’s celebration, themed “Shakara,” holds in Lagos from Monday, October 13 to Saturday, October 19, 2025, at the iconic New Afrika Shrine, Ikeja. Daily from 6 p.m., fans, artists, and lovers of Afrobeat will come together to honour the spirit of Fela in the most energetic and expressive way possible.
Felabration has grown to become one of Africa’s most vibrant and anticipated cultural events, a beautiful blend of music, art, fashion, and creativity that attracts audiences from all over the world. It’s more than a festival; it’s a celebration of Fela’s fearless voice and the power of artistic freedom.
For Fearless Energy Drink, being part of Felabration once again is more than a sponsorship, it’s a natural partnership. Both share the same DNA of boldness, originality, and self-expression. The brand’s continued support of Felabration underscores its belief in Nigerian creativity, resilience, and the unstoppable energy of the youth.
Speaking about the sponsorship, Boma Harrison, Head, Marketing of Rite Foods Limited, said: “We are thrilled to return as the exclusive energy drink sponsor of Felabration 2025. Fearless Energy Drink stands for boldness and confidence, the same fearless spirit that defined Fela and continues to inspire generations of Nigerians. This partnership celebrates originality, creativity, and the unstoppable energy that drives our nation.”
Also reflecting on the partnership, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, recalled Fearless’ previous involvement in 2021, when the brand honoured the Afrobeat icon with a posthumous award of his iconic saxophone presented to the Felabration team at the festival’s grand finale.
“Fearless represents everything Fela stood for: courage, creativity, and freedom of expression. We are proud to continue supporting an event that keeps his legacy alive and inspires new generations to live boldly and stay original,” he said.
This year’s Felabration 2025 promises a full week of excitement, colour, and cultural brilliance. The pre-event activities set the tone with the Afrobics Dance Competition held on October 4 at the New Afrika Shrine and the Dress Like Fela Fashion Competition on October 5 at Freedom Park, where fans creatively reimagined Fela’s signature style. Young people also had their voices heard during the Secondary School Debate on October 8 and the Fela Debates Symposium on October 13 at NECA Hall, Ikeja a thought-provoking dialogue exploring Fela’s impact on music, activism, and African identity.
The main events, running from October 13 to 19, will feature electrifying concerts at both the New Afrika Shrine and Freedom Park, headlined by an incredible lineup of performers including Femi Kuti, Made Kuti, Terry Apala, Kashcoming, Berri Tega, and other celebrated artists from Nigeria and beyond. Art lovers will also enjoy exhibitions inspired by Fela’s music and message, providing a visual experience of his enduring influence.
In true Felabration spirit, all main concerts are free, ensuring everyone can be part of this shared celebration of culture and creativity.
Guests can look forward to a week-long explosion of music, art, and fearless energy all powered by Fearless Energy Drink. With this partnership, Fearless once again energizes the rhythm of Afrobeat and reaffirms its place as a passionate supporter of Nigeria’s creative and cultural excellence.