Precious Obogo
Jumia is set to kick off the 2026 edition of its annual Brand Festival with the theme ‘Beta Prices, Direct From Source.’ Running from September 4th to September 20th, the 20-day shopping event brings authentic products straight from top global and local manufacturers to Nigerian consumers at special price points.
Building on previous editions, this year’s festival focuses on eliminating middleman markups by connecting shoppers directly with official brand stores. Customers across Nigeria will have access to heavily discounted inventory across smartphones, power solutions, home appliances, computing, fashion items and beauty essentials, supported by nationwide delivery and flexible payment options such as Klump.
Speaking on the upcoming launch, Temidayo Ojo, CEO of Jumia Nigeria, said, “Every year, our goal with the Brand Festival is simple: guarantee authenticity while delivering financial relief to our customers. With Beta Prices, Direct From Source, we are working hand-in-hand with our brand partners to cut through the inflation prices, ensuring Nigerians can buy genuine products without overstretching their budgets.”
Beyond competitive pricing and product selection, Jumia is also focused on ensuring customers can shop with confidence throughout the festival. Through official brand stores and established operational processes, customers can access authentic products while benefiting from a seamless shopping experience.
Marilyn Oruwari, Chief Operations Officer, Jumia Nigeria, said: “For us, great value goes beyond price. Customers want confidence that their orders are authentic, available and delivered as promised. We are focused on making the shopping experience seamless from discovery to delivery.”
To support the expected increase in demand during the 20-day event, Jumia is leveraging its nationwide logistics network and working closely with brand partners to strengthen product availability and fulfilment throughout the campaign.
Richmond Otu, Chief Supply Chain Officer, Jumia Nigeria, said: “Behind every great deal is a supply chain that must deliver on its promise. Our teams are working closely with brand partners to ensure strong product availability, efficient fulfilment and reliable delivery throughout the festival. Our nationwide logistics network will help connect customers with products from trusted brands, wherever they are.”
The 2026 edition brings together a strong lineup of official brand partners, including Nivea, Xiaomi, Silvercrest, Hikers and many more, giving customers access to a broad selection of authentic products across some of the country’s most sought-after categories.
Oluwafemi Ajulo, Chief Commercial Officer, Jumia Nigeria, said the festival is designed to make trusted brands and quality products more accessible to consumers: “This year, we are bringing together a strong portfolio of official brand partners and compelling offers across categories that matter most to our customers. ‘Beta Prices, Direct From Source’ reinforces our commitment to helping shoppers access genuine products at prices that deliver real value, while making the shopping experience exciting, convenient and rewarding.”
Throughout the three-week window, shoppers can expect daily Brand Days featuring exclusive offers from participating brands, Flash Sales, voucher drops, and live shopping events across Jumia’s digital channels.