AMEC And Partner Hosts Annual Measurement Month In Nigeria

Yemisi Izuora

The International Association for the Measurement and Evaluation of Communication (AMEC), an international regulator for media measurement and evaluation is organizing its annual AMEC Measurement Month in November 2020.

The event will converge over 160 members of the association in 86 different countries of the world and P+ Measurement Services, the foremost media intelligence agency and the only Nigerian member of AMEC is spearheading this year’s 5th edition of the event in Nigeria with the theme: “Upscaling the role of Media Monitoring, Measurement and Evaluation in post COVID-19.”

The summit to be held virtually on Zoom is scheduled to hold on the 20th of November 2020, between 2pm and 3pm (WAT) and will see industry experts dissecting and proffering insightful solutions to the many unanswered questions in the industry, while also aiming at enlightening Public Relations and Communication professionals on the importance of Measurement and Evaluation in the PR and Media space.

It will feature Todd Murphy, CEO, Universal Information Services, who is a developer of news monitoring and PR measurement solutions in the United States of America, whose focus is on news monitoring, media relations activities, broadcast media monitoring, tracking media relations efforts, and also helping to develop management programs through media monitoring. Our second guest is Seye Olurotimi, Lead Consultant / CEO, CedarTribe Limited, is a certified trainer and learning facilitator with an International Award in Delivering Training (IADT) from TQUK (Training Qualifications United Kingdom). He is also a versatile business consultant and professional with skills in the areas of Brand Management, Marketing Communications, Business Communications, Media (Traditional & Social/Digital), Public Relations and Business Strategy in Nigeria.

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