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Home»Brands & Marketing»Anto Wins Airtel Touching Lives Challenge
Brands & Marketing

Anto Wins Airtel Touching Lives Challenge

By orientalnewsngApril 16, 2018No Comments2 Mins Read
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Gerard Izuora

The Big brother Naija housemate, Anto, has emerged the winner of the Airtel Touching Lives challenge on Day 73 of the ongoing Big brother Naija show.

On Wednesday, 11th April, 2018, housemates were tasked to perform a selfless act of kindness towards one another sponsored by Airtel Touching Lives, a CSR initiative of Airtel Nigeria. This was an opportunity for housemates to impact someone’s life positively through fun and exciting games.

Divided in pairs, Big Brother instructed the head of house to nominate four housemates who were natural born leaders. The nominated leaders were in turn asked to select their least favorite housemate as their partners during the challenge. This brought about t the pairs of Tobi and Khloe, Lolu and Nina, Miracle and Alex, Anto and Cee-C.

As the day progressed, the second task for the day was dubbed ”Airtel Goals for Education”. A football match was organized in the BBNaija house, each housemate was instructed by Big Brother to nominate a government primary school in their neighborhood to be sponsored by Airtel Nigeria. Housemates were encouraged to score as many goals as possible, and each goal scored, is equivalent to N 100, 000 donations in educational materials to the nominated schools.

The ladies, however, performed better than the male housemates; Alex, Cee-C and Nina scored one goal each while Khloe matched Lolu’s two goals. At the end of the task, a total of N800, 000 was realized from the task.

For the final task, housemates were required to work individually to deliver a pitch centered on the importance of education for all. Anto beat all other housemates and emerged winner of the challenge with her pitch titled “No child left behind”.

With a collective effort of all housemates, Anto, the winner of the challenge got the opportunity to donate N 800,000 in educational materials and books to Auchi Primary School in Edo State.

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