Richard Ginika Izuora
Digital entertainment and leading sports betting firm, Betking yesterday in Lagos unveiled its World cup campaign themed ‘#FeeIItBetOnIt”.
The campaign is specifically designed to reward Betking customers during the 2022 FIFA world cup games.
As part of the campaign, Betking aims to reward its customers with several prices worth over N400 million, which include an all-expensive paid trip for 12 lucky customers and agents, millions in betting credits to customers and thousands of other consolation prices ranging from television sets, smartphones, generators and Betking merchandise.
Speaking at the event, Gossy Ukanwoke, Managing Director, KingMakers said, ” At Betking we are deeply committed to celebrating the spirit of football and rewarding our customers.
The World cup gives us an opportunity to do just that. We have leveraged all touch points to ensure we provide our customers with an unforgettable experience. Through special odds and features being rolled out, we aim to bring the thrill and excitement of this exceptional global event to football fans nationwide”.
Also at the event, Betking launched its TV advert, focussed on celebrating passion and expressive moments from the customers perspective. They also shared their plan for the world, which is heavily centered on bringing the thrill of the world cup to their customers.
Commenting on the campaign, Adim Isiapkona Chief Operating Officer stated, ” This is an opportunity for the brand to engage directly with our customers, agents and stakeholders. From now through to December, we have a series of watch parties and roadshows planned to engage customers and give them a taste of that world cup.feeling, we urge our customers to partake in the promotions as it promises to be rewarding ”
The campaign promo is open to both new and existing customers and to qualify punters are required to place a bet with a minimum of N500 on an accumulator with atleast with 5 selections to 1.20 odd per selection.