Uche Cecil Izuora
The MediaConsortium Conference and Awards (MCCA) scheduled to take place on September 18, 2026, in Lagos is expected to witness significant investment opportunities for business leaders.
The event, now in its fourth iteration, follows the successful 2025 edition and will convene at the Lagos Chamber of Commerce and Industry (LCCI), Alausa, Ikeja, from 10:00 a.m.
This year’s conference, themed “The Value Shift: Strategies for the New Market Reality in the Age of the Empowered Consumer,” will bring together business leaders, marketing professionals, brand strategists, corporate executives, media practitioners, policymakers, entrepreneurs, and students to examine evolving consumer trends and shifting market dynamics.
Held annually by MediaConsortium, a leading marketing, brands, and business publication, the conference serves as a strategic platform for thought leadership, networking, knowledge exchange, and the recognition of organisations and individuals redefining value creation, customer engagement, innovation, and market relevance in today’s fast-changing business landscape.
Organisers confirm that a roster of seasoned Integrated Marketing Communications experts will be present to share practical insights and actionable strategies for navigating the new market reality shaped by increasingly empowered consumers.