Founder of BusinessIQ, Alfred Ade-Ijimakinwa has provided practicable steps for Micro, Small and Medium Enterprises, (MSMEs) in Nigeria to survive and thrive in the new normal occasioned by Covid-19.
Ade-Ijimakinwa, a business consultant with over a decade experience and who has continued to help over a thousand entrepreneurs start successful businesses, recently launched a monthly subscription learning platform for entrepreneurs on how their existing and prospective businesses can be sustained and thrive in times of uncertainties and in unstable environment.
According to him, this platform is primarily resourceful for entrepreneurs- business owners and those who intend to start managing and grow successful businesses in Nigeria and Africa at large.
“Entrepreneurship contributes to the gross domestic products (GDP) of every economy and it is the future of a developing economy like that of Nigeria. However, most entrepreneurs lack the business management skills and acumen needed to build successful businesses. That was why we launched BusinessIQ Africa, the online platform for anyone who intends to start a business or presently manages one,” he explained.
On the BusinessIQ Africa platform, one can access well researched case studies of businesses in Africa, bullet business books that you can read in less than an hour and begin to apply immediately what you’ve learnt, interviews of business leaders and topical business articles, tailored to meet your personal and business needs. All these and many more you can access for as low as 500 naira monthly from the platform, www.businessiqafrica.com
Although, BusinessIQ Africa started in 2009 as a physical magazine during the financial crunch, over the years it has changed to suit the growing needs of today’s entrepreneurs. It’s contents cover businesses you can do from home, personal finance, how to make money online, how to raise money for your business, how to write a business plan, how to sell a product, how to attract customers and investors, and much more.
Alfred Ade-Ijimakinwa further explained that skills acquisition only exposes you to what you can turn into a source of livelihood or business. Like baking, catering, beads making, soap making, hats and fascinators making, graphics design, social media marketing, web design, app design and many more. Indeed, all these are profitable skills that can be turned into businesses. But you need more than that to build a successful business. That is why most people who are equipped with these skills still struggle to make ends meet. Business growth requires business management skills, which has everything to do with developing your business acumen. You cannot grow beyond what you know. The same applies to business. And you can grow your business acumen every month with N500 by subscribing to www.businessiqafrica.com.
You can access the BusinessIQ Africa platform from your mobile phone, tablet, laptop or computer from wherever you are in Nigeria, Africa or beyond. You can choose to read online or download to read on any digital device at your convenience. According to Alfred Ade-Ijimakinawa, “we believe, this innovation will help entrepreneurs start and grow their businesses successfully, especially in this new normal”.
To subscribe, visit: www.businessiqafrica.com