Digital Platform For Tie And Dye Fabrics To Boost Market- Lai Mohammed

Yemisi Izuora

The Minister of Information and Culture, Alhaji Lai Mohammed, has lauded the launch of the digital marketing platform for tie and dye, (adire),, as an innovative way to take the authentic fabrics to the global market.

Speaking at the launch of the website in Abeokuta, Ogun State, on

Thursday, the Minister said is a game changer for adire

makers, ‘adire’ buyers, Ogun State and Nigeria at large.

“With, anyone, anywhere in the world can log on to this

website, window shop and also buy any ‘adire’ material of choice. In

other words, this will catalyze trading in ‘adire’ globally. And, of

course, by using this website, an interested user is guaranteed to buy

original and top-of-the-class ‘adire’ from the globally-acknowledged

home of the product,” he said.

Mohammed said the Adire Ogun Marketplace will be the largest

inventory of adire textiles and accessories, with over two thousand

merchants from Abeokuta, which is the undisputed premier centre of

‘adire’ production, not just in Nigeria but perhaps in the world.

He commended the foresight of the Ogun State Governor, Prince Dapo

Abiodun, for leveraging technology to promote culture, describing as a confluence of technology and culture and a great


“Today, we are here for the launch of, the Adire

Ogun Marketplace. I must commend and congratulate His Excellency,

Prince Dapo Abiodun, for his leadership, the Ogun State Ministry of Culture and Tourism for initiating this project which, I am told, was

created to position Ogun State Adire merchants in a global market,

thus ensuring the economic viability and sustainability for their trade,” the Minister said.

He said the launch of the website could not have come at a better time

as the world continues to battle the Covid-19 pandemic, with a lot of

businesses resorting to smart solutions in order to keep running.

Mohammed said the various Covid-19 safety protocols, especially

social distancing, mean that physical contacts are being reduced to

the barest minimum hence the need to come up with the kind of smart

solution such as

The Minister, along with the Ogun State Governor, made the first

purchase of ‘adire’ by placing their orders through the marketing


In his remarks, the Ogun State Governor enjoined the Minister to

champion the campaign for the use of ‘adire’ at the Federal Government

level in order to give expression to the President’s commitment to the

development of the local economy.

The Minister also used the occasion to present to the Governor the

different awards won by Ogun State at the last edition of the National

Festival of Arts and Culture.

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