Digital Switch Over Must Ensure Rich Content To TV Viewers- Minister

Yemisi Izuora

The Minister of Information and Culture, Alhaji Lai Mohammed, has

challenged the Ministerial Task Force on the Digital Switch Over (DSO) to

ensure that the project offers very rich content for Nigerian

television viewers, saying the success of the project depends on the

content it offers.

In his opening comments at the inaugural meeting of the Task Force in

Abuja on Tuesday, the Minister also charged it to ensure adequate

publicity for the DSO project in order to keep Nigerians well informed

about it.

”Let me say, straight away, that the success of this project is

hinged on content. If the content is right, the 24 million TV

households in the country will embrace it. If the content is wrong,

they will not.

”Even the purchase of the Set Top Boxes (STBs) by Nigerians will

depend on the richness of the content offered. Before now, we either

gave out the boxes free or at subsidized rates. But now that the

project is being commercially-driven, the sale of STBs will depend on

the content,” he said.

Alhaji Mohammed said rich content in sports, entertainment, children’s

programmes as well as local and international news were necessary to

attract subscribers, with the added advantage of non-payment for

subscription.

The Minister also charged the Task Force to tap into the great

opportunity offered by the project to help popularise the local

professional football league.

”We can work with the Nigerian Professional Football League (NPFL) to

have all their weekly matches shown live. I have no doubt that they

will be willing to work with us in this regard,” he said.

The Minister announced the establishment of the 14-member Task Force,

which he is personally chairing, in Abuja on Feb. 23rd 2021 to take charge

of the DSO rollout across the country.

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