Yemisi Izuora
A technology driven fuel retailing company Enyo Retail and Supply, has embarked on an expansion plan in Nigeria with the recent launch of its #FuelledByTrust initiative. The expansion and launch of the initiative aims to solidify its brand identity and revolutionize the downstream retail space.
Fueled ByTrust is an Enyo ‘1 litre is 1 litre’ initiative targeted at ensuring consumers are provided with their products value worth. Leveraging on the words ‘trust’ and ‘fuel’, Enyo Retail & Supply is reinforcing its commitment as a truly customer focused brand. Its continuous delivery of authentic and innovative products/services is fuelled by positive stakeholder experiences.
Enyo Retail and Supply currently distributing over 1 per cent of the national consumption of fuel consumed in Nigeria operates in up to 13 states nationwide and serves over to 50,000 customers daily.
In 2019, the company plans to further expand its retail outlets, market share and services, while continuing to set the pace in the use of technology in the fuels’ distribution sector, to better serve the Nigerian market.
The company provides other products and services such as, Premium Castrol Lubricant, Superior Liquefied Gas (SL-GAS), VEHICON, REELAX and DIESEL2DOOR.
Mr. Abayomi Awobokun, Chief Executive Officer (CEO), Enyo Retail and Supply limited stated that the company’s goal is to focus on expanding its distribution capacity to more states in the country and continue to deploy affordable technology to bring consistent value to its customers.
“We are investing profoundly in improving the customer experience at all our points of sale. Our primary determination is to deepen the customer services experience in the fuels retailing industry with the assurance to all customers that at our points of sale and filling stations, a litre is a litre. We seek to be the most trusted brand in the Nigerian market. We are consistently investing in capacity development, sales infrastructure and in our supply value chain to achieve this goal”.
As part of its future plans, Enyo Retail and Supply aims to increase its footprint with additional ultra-modern filling stations that will include a lifestyle space ranging from coffee shops and other amenities which will showcase the customer centric nature of the organization.