By Yemisi Izuora-Lagos
First Bank of Nigeria Limited has again pledged support for the Calabar Carnival 2014, the month-long platform for showcasing Nigeria’s rich heritage.
FirstBank said it has partnered the Cross River State Government in the execution of the Calabar Carnival for the past seven years, which has given it a good platform to showcase its love and appreciation for the arts and culture, while bringing happiness and excitement to Nigerians.
The 2014 edition of the festival themed, “Celebration Time” marks the 10th anniversary of the carnival and First Bank is proud to have played a lead role in bolstering commercial activities and economic development at the events.
First Bank’s spokesperson, Folake Ani-Mumuney, said the bank is delighted to support the Calabar Carnival as it resonates with its desire to see the nation enhance its tourism potentials and its cultural heritage while promoting the diversification of the economy.
“First Bank as a heritage brand is always keen to align with activities and causes that project the values of the nation in positive light across the globe. We are proud of the achievements of the Calabar Carnival over the years and remain committed to supporting the festival as well as partnering with similar events that have the potential of enhancing the country’s status on global ratings. Our involvement with the carnival since inception has raised its profile among local and international tourists who yearly look forward to enjoying the bank’s technology-driven products and services,” she said.
Some of the activities being sponsored by First Bank this year include the tree lighting ceremony, governor’s masked fete, theatre performances, musical concerts, golf tournament and the climax of the events being Africa’s Biggest Street Party – the carnival proper which will take place on Saturday 27, 2014.
Since its debut in 2004, the annual Calabar Carnival has become a benchmark for other state carnivals. It’s arguably the largest cultural festival in Africa with over 50,000 costumed revelers, more than 500,000 spectators and an audience of over 50 million television viewers.