Yemisi Izuora
In line with its commitment to accelerating the growth of Small and Medium Enterprises (SMEs) across Nigeria, leading financial institution, Fidelity Bank Plc, has rolled out a series of high impact masterclasses designed to equip business owners with practical skills, improve operational efficiency and expand market access throughout the month of April 2026.
The first in the series, titled “Pricing That Works: How to Charge Right and Earn More,” held on Friday, April 10, 2026, at the Fidelity SME Hub in Gbagada, Lagos. The session focused on helping entrepreneurs set profitable, sustainable prices without losing customers, an essential factor for long-term business success.
About a hundred SMEs from different sectors attended the masterclass which saw participants receive guidance on key areas many small businesses struggle with including costing, value-based pricing, pricing psychology and customer perception.
Following the success of the pricing masterclass and testimonials from participants, the bank scheduled three additional masterclasses to run throughout April 2026. The second masterclass, held on Tuesday, 14 and Wednesday, 15 April 2026, was a practical, skill-building session titled, “Baking Masterclass: From Kitchen to Cashflow”. The session equipped bakers and food entrepreneurs with hands on techniques to refine their craft, improve product consistency and strengthen their earning potential.
Commenting on the initiative, Divisional Head, Small and Medium-scale Enterprises Banking, Fidelity Bank Plc, Ugochi Osinigwe said, “At Fidelity Bank, we believe that when SMEs succeed, the economy grows. That is why we have curated a suite of masterclasses that provide entrepreneurs with the practical skills they can apply immediately.
“Whether it is pricing correctly, improving product quality, mastering online sales, or preparing for international expansion, we are devoted to empowering SMEs with the tools they need to grow, thrive and prosper.”
She added that the SME Masterclass Series is part of Fidelity Bank’s broader mandate to support SMEs with business advisory, funding, market access and capacity-building initiatives delivered through the Fidelity SME Hub as well as dedicated SME support programmes nationwide. Osinigwe noted that the Bank recently received the Best Retail and SME Bank Award from Independent Newspapers, underscoring its industry leadership and unwavering commitment to growing Nigeria’s MSME sector.
A third masterclass, themed, “Grow Online Sales on a Budget”, is scheduled for April 24, 2026, and will equip entrepreneurs with practical strategies to boost visibility, engage customers, and increase sales using affordable online tools.
Similarly, the fourth and final masterclass, titled, “Take Your Business Global: One-on-One Trade Advisory”, will hold on April 29, 2026 and will serve as a personalized advisory clinic where SME owners will receive expert guidance on export readiness, cross-border payments, global market opportunities, and compliance requirements.
Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 10 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.