Yemisi Izuora
Forte Oil an indigenous oil and gas company has introduced a smart-fuel card for its customers which further simplifies product purchase and helps to promote governments cashless policy.
The card which qualifies as a better alternative to cash transactions also provides a secure mode of payment.
The ‘FO Advantage Card’ offers a customer the opportunity to turn his/her purchases into an advantage and the card can also be used anywhere the verve card is accepted.
Group Chief Executive of the company Akin Akinfemiwa while speaking at the formal unveling of the initiative in Lagos today said “The FO Advantage card is significant to us and just like the theme of this year’s customer service week, we are celebrating “our everyday heroes” by giving them a product that is convenient and secured.
Permit me to say that “we are in business because of our customers and our service mantra is to always meet and surpass their expectations at all times”.
Akinfemiwa said the card qualifies the holder for a reward as he or she make fuel and lubricant purchases at all designated Forte Oil service stations.
He also said it is convenience as the holder has no need to carry cash around adding that the card is secure and it helps to manage and control costs as well as plan fuel expenditure.
“At FO, we treasure our customers’ patronage and our aspiration is to always offer excellent services at all times and it is in pursuit of providing customer-centric service to our discerning customers, that we came up with the initiative to introduce a loyalty prepaid card, designed to reward the patronage of our customers.
In partnership with our valuable partners – First Bank of Nigeria Plc and Inter switch; the “FO ADVANTAGE CARD” will be issued as part of our nationwide Customer Loyalty and Reward Program’ Akinfemiwa added.
He said that the verve card was a home-grown initiative of Forte Oil, First Bank Holdings Plc and Interswitch Ltd.
Akinfenwa said that the verve card, which was designed to be used in all Forte Oil’s retail outlets, could also be used on any electronic payment channels nationwide.
Mr Adesola Adeduntan, Group Managing Director–Designate, First Bank Holdings Plc, in his comment commended the efforts of Forte Oil Plc in supporting the Cash-Lite policy of the Central Bank of Nigeria (CBN).
Adeduntan said the initiative was a welcome idea which needed to be emulated by other organisations given its popularity among Nigerians.
Also speaking, the Group Managing Director of Interswitch, Mr Mitchell Elegbe, said that the verve card would be available and used in all the retail outlets of the company.
Elegbe, represented by the Chief Operating Officer, Interswitch, Mr Charles Ifedi, said that the initiative would enhance the sensitisation of the Cash-Lite programmes in the country