Yemisi Izuora
Heritage Bank Plc has restated commitment through its growth strategy to deepen its full stream retail banking franchise to match the rapidly changing needs of its customer, as well give the unbanked, especially in the rural areas the opportunity to enjoy seamless financial services.
The chief executive officer, CEO of the bank. Ifie Sekibo, made this known yesterday in a statement where he stated that the bank will continue to grow by appealing to key client segments especially in the retail space and also focus on under-penetrated banking segments while building loyalty amongst the bank’s existing customer base.
According to Sekibo, one of the ambitions of the institution in the 2019 financial year is to emerge as a systemic important bank in the Nigerian banking industry, which remains its underlying corporate growth strategy.
The bank’s helmsman said Heritage Bank was committed to building an enduring and resilient banking franchise in the country, affirming that the bank was on a growth track and was not unmindful of the headwinds facing the political and economic environments.
Sekibo stressed that the bank will continue to pursue its strategic aspiration of not only being stable but also being sustainable in earnings and profitability in its growth plan.
“We are very optimistic that the Heritage Brand will continue to soar over the current economic tide through its collective efforts to remain an enduring institution,” he stated.
Meanwhile, as its strategic growth to meet customers’ needs and revolutionalise the banking sector via its digital platform, the bank approved the upward review of daily transaction limits for Octopus transactions to N200, 000 for Heritage Bank registered users.
The bank explained that other Banks registered users will be able to transact on the platform within limits assigned their debit cards by their respective Financial Institutions.
To give a voice to this, Sekibo described Octopus as “the best opportunity to experience a true, out-of-this world digital experience available across major platforms. Understand that this new adventure does everything differently!”
According to him, the platform is an intelligent digital experience that combines digital transactions and a community lifestyle that empowers customers with the power to build their world and perform digital transactions how they want.
However, on deepening its retail banking structure, he further explained that the bank has continued to set standard in the launching of ‘Corner Shop’ to cater for the need of traders and artisans at different locations across the country.
According to him, the shop is aimed at giving the unbanked, especially in the rural areas the opportunity to enjoy financial services without the risk and stress of walking kilometres in order to visit a bank branch.
Sekibo however, remarked that the bank was committed to deploying its resources towards the delivery of innovative banking solutions to its customers as well as create and transfer wealth to all its stakeholders.