Insurance and business focused media firm, Insurance Press Limited (IPL), is partnering Centre for Financial Journalism (CFJ), and Nigerian Union of Journalists (NUJ) Lagos State, to deliver a seminar and training for journalists.
An “All-Inclusive Mass Media Seminar” on September 21, at Radisson Blu, Ikeja, Lagos, is premised on the insurance principle of “the law of large numbers.”
Over 100 media professionals are set to benefit from phase one of the training, with the theme: “Transformational Journalism in the Digital Age: Deepening Insurance Awareness through Inclusive Reporting
In a statement in Lagos, Ray Echebiri, chief executive officer of Centre for Financial Journalism, was upbeat “a robust understanding of the scope of insurance and role of practitioners combined with “heightened concept of responsibility of the journalist” is a partnership that can rescue the economy and impact vulnerable groups.
He noted training and retraining of journalists would lead to better understanding of businesses and their impact.
Lead organiser and lead editor of IPL, Ifeanyi Ugwuadu, hoped the “increased knowledge and awareness of journalists as key influencers to interconnectedness of risk and insurance” will be key in opening the insurance market.
“The more scrutiny and disclosure insurance is subjected to, the more people would entrust them with their assets for protection,” he noted.
According to him, “When journalists are able to integrate and weave the human element into their stories, our society would clearly recognise the role journalists play in bringing out ‘stories behind the story.’
“The role of the journalist is to always tell the truth and in doing this, they must go further in their story threads and ensure no one is left behind,” Ugwuadu added.
Accomplished trainers from various professions have been selected to deliver the seminar while the event would also be streamed live to other journalists and stakeholders.