Linkage Assurance Plc, has commenced a rebranding process that will enhance its operation and quality service delivery to its teeming clientele.
In line with the new vision, the firm has unveiled its new brand identity. Since its inception in 1991, the company has constantly evolved to meet the ever-changing demand of the industry.
The change in the company’s logo embodies a new blue, red, and orange. The inspiration behind the transformation is to reflect the new core values of the company, and to restate the qualities of trust, innovation, excellence, sincerity, and reliability that the company is recognised for.
Mr. Daniel Braie, CEO of Linkage Assurance Plc, explained that the new logo and recapitalization efforts of the company present its aspiration as “Bigger, Bolder and Better” to offer exceptional insurance protection to individuals and businesses in
He said; “Even though our logo is changing, what is not changing is our purpose and dedication to delivering on our promises to our stakeholders.”
“To us here at Linkage Assurance Plc, this goes beyond a logo change. Our new identity is one of many parts of our transformation process and it helps to strengthen our purpose. It is a reflection of where we are heading, through our commitment to protect our policyholders, reinforce our legacy of trust while also capturing the spirit of the dynamic future we see ahead of us.
Braie said that the new logo with its crisp, clean feel, captures Linkage’s dynamism and excellence whilst bringing a sense of rejuvenation and growth in the company.