Modion Communications, Nigeria’s fast-growing boutique Public Relations and Marketing Communication consultancy, has disclosed that one of the top members of its team, Onyeka Iyoha, has emerged as the only African member of the International Communications Consultancy Organisation’s (ICCO) newly inaugurated Global PR Youth Board (GPRYB).
Recall that in 2021, Onyeka Iyoha was part of the Modion Communications’ representatives (Team Vibranium) that won the 2021 Next-Gen PR World Cup Africa competition, becoming Africa’s representatives at the global International Communications Consultancy Organisation (ICCO) PR World Cup.
Onyeka joins nine other global PR talents from Hong Kong, Malaysia, the United States, Italy, Singapore, the United Kingdom, and the United Arab Emirates as the Global PR Youth Board content lead. She will work directly with Sweta Fernandes of the United Arab Emirates on content, social media, and campaigns for the Board.
The Global PR Youth Board (GPYRB) members will serve as spokespersons on global PR topics and raise youth perspectives for greater youth-led engagement among young PR professionals worldwide. In addition to assisting with ICCO activities, the Board will host workshops, webinars and talks to promote the industry and inspire the next generation.
Commenting on her role, Onyeka Iyoha said, “I am honoured to be selected as the only African on the Global PR Youth Board. I am delighted to be a part of the team alongside other global talents working to redefine the global PR and communications industry. I look forward to dedicating my talent and skills towards impacting our contemporary world and the future.”
In his remarks, the Chief Executive Officer of Modion Communications, Odion Aleobua, said, “I am proud that Modion Communications continues to play a very prominent role in imprinting African PR on the global marketplace. Our winning campaigns are no longer our only route to emplacing Africa in the global PR industry, we are also now contributing talents to global PR conversations.”
In her remarks, GPRYB Co-Chair Gigi Rice said: “The GPRYB are bringing together the best Creative and Accounts talent around the world to inspire and educate young people on the evolving public relations industry. At a time where the lines between PR, advertising, social media, and creative design are blurring, GPRYB strives to create a space to showcase the amazing work of PR youth and to attract more people to join this flourishing industry.”
Also speaking, ICCO President Nitin Mantri said: “Nurturing the next generation of creative talent is hugely important to the PR industry. We have made great strides supporting Young Lions and developing the PR World Cup competitions. The Global PR Youth Board continues this legacy, uniting PR talent from around the world and providing a platform to contribute to industry initiatives and campaigns. I look forward to seeing this group grow and be torch bearers for organisations like ICCO.”