A report published by Finbold, says Nigeria is the leading country for online shopping via mobile devices.
Finbold a UK-headquartered finance-based publication, says Nigeria and South Korea are the global leaders among countries that made online purchases via mobile devices. Both countries account for 65 per cent of all mobile e-Commerce transactions, as at April 2021.
China is ranked third on the list, with the Asian giant tied with Indonesia, representing 64 per cent. Among the top ten countries, Asia is dominating, accounting for 80 per cent of the entrants.
In North America, Mexico tops with 53 per cent of all e-Commerce transactions going through mobile devices; ranking 16th overall.
The United States ranks second from the region and 35th overall, with a score of 29 per cent.
In addition, the report has identified free delivery as a major driver of online purchases. Free delivery comes in at 52.6 per cent in a survey carried out by the medium; followed by coupons and discounts at 40.3 per cent.
Furthermore, quick and easy check out ranked 29.6 per cent as a reason encouraging online shoppers to buy a product.
The Nigerian e-Commerce industry, the biggest in Africa, is currently dominated by Konga, which has outstripped competition with a series of innovative ideas and strategic investments. – 1st News.