Yemisi Izuora
The Standards Organisation of Nigeria (SON), has expressed confidence that Nigeria will be in a vantage position to showcase her market potentials at the Trade EXPO by the African Organisation for Standardization (ARSO).
The SON said the event will present a unique opportunity for local manufacturers/producers to showcase their products.
The 2024 Trade EXPO is in commemoration of ARSO’s 30th General Assembly.
In a statement on Thursday in Lagos, SON Director, Public Relations Department Mrs Bolaji Foluso stated that the EXPO would bolster confidence in Nigerian products as it would showcase the Nigerian market to Africa and the World.
She said that the event which is scheduled for July in Abuja, would offer a firsthand experience of the vibrant Nigerian market, with an array of local manufacturers and producers slated to participate.
According to her, the exhibition promises to be a catalyst for economic growth, both for domestic stakeholders and international visitors.
“The trade exhibition will strategically present innovations to a diverse audience of industry experts, policymakers, and potential investors by highlighting the quality, diversity, and competitiveness of Nigerian goods and services.
“For local manufacturers and producers, the benefits of participating in the exhibition are manifold. Firstly, it provides an unparalleled opportunity to network with key stakeholders in the industry, fostering collaborations and partnerships that can drive innovation and growth.
“Secondly, it offers a chance to gain exposure to international markets, as the general assembly attracts delegates from across Africa and beyond, opening doors for export opportunities.
” Additionally, by adhering to ARSO’s standards and regulations, participants can enhance the credibility and marketability of their products, paving the way for sustainable business expansion.”
She said that visitors to the country attending the ARSO General Assembly would be privileged to immerse themselves in the dynamic Nigerian market firsthand.
” From traditional crafts to cutting-edge technologies, the exhibition will showcase the breadth and depth of Nigeria’s economic landscape, providing valuable insights into emerging trends and investment opportunities.
“Moreover, by engaging directly with local manufacturers and producers, visitors can gain a deeper understanding of Nigeria’s cultural heritage, entrepreneurial spirit, and commitment to excellence.
“The trade exhibition is poised to enhance the overall experience of the ARSO General Assembly by complementing discussions and deliberations with tangible demonstrations of economic potential and industrial capability.
” By showcasing the best of Nigerian innovation and enterprise, the exhibition will underscore the importance of standardization in driving economic development and fostering regional integration.
” Ultimately, it is hoped that the synergy between the exhibition and the General Assembly will catalyze transformative change, propelling Nigeria and Africa towards a future of sustainable growth and prosperity'” she stated.