Yemisi Izuora.
The Nigerian Stock Exchange (NSE), is now the highest ranked stock exchange website in Africa. The latest Alexa rankings places NSE website (www.nse.com.ng) among the top 100,000 most popular websites in the world, ahead of 26 other African exchanges’ websites.
Alexa, an Amazon Company, is regarded as one of the most authoritative benchmarks of web traffic in the world. It tracks and reports the detailed website analytics of an unfixed number of domains amongst millions of Internet users. According to Alexa, NSE’s global traffic ranking stood at 78,552 as at December 6, 2017, which represents a 50% increase from its 156,610 position as at December 31, 2016. Closely following NSE in the ranking are Egyptian Exchange, JSE, BRVM and Nairobi Securities Exchange with ranking of 130,301, 155,653, 242,657 and 260,293 respectively.
“We are delighted to see this increase in traffic to our website as it means that we are making the Nigerian capital market easily accessible to investors who are increasingly residing online”, said Olumide Orojimi, Head, Corporate Communications, NSE. “At the NSE, we are committed to bridging the information gap between the Exchange and market participants, knowing the high correlation between market information (stock market prices, market data, corporate actions and news) and decision making. We are glad our website is also helping us to achieve this”.
It will be recalled that the NSE recently upgraded its website to be mobile friendly, with robust content and a cleaner layout and navigation. Explaining the new features and rationale for the new website, Orojimi, stated that “the revamp was fuelled by feedback from users that wanted certain high demand pages easier to navigate and some key changes implemented. For example, using analytics from visits and usage of our website, we added filter functionality to the Corporate Disclosure page to enable users browse through results filed by listed companies easily. Our online visitors can now experience a more vibrant and seamless view of our offerings”.