NSIA Insurance is taking fresh steps towards deepening insurance advocacy as it launched a new nationwide campaign tagged ‘NSIA Value Campaign’.
The effort aims at offering more opportunities to deliver benefits of insurance to consumers and to increase awareness about the organization while communicating effectively the value of their product offerings and tailor-made services.
The Managing Director/Chief Executive Officer, NSIA Insurance, Ebelechukwu Nwachukwu, said: “We have a lot to offer to customers in terms of value and seek to help create, protect and preserve wealth by keeping potential and existing customers in the loop about new products.
“Radio is ideal for targeting specific demographics and market segments. By choosing this medium, we can get potential customers, remain top of mind to existing customers and ultimately change the perception about insurance in Nigeria.”
The campaign will run for five weeks on various radio stations in Lagos, Ibadan, Port Harcourt, Warri, Abuja, Onitsha, Asaba, Enugu, Kaduna and Kano.