Yemisi Izuora
An Independent PR measurement and evaluation agency in Nigeria, P+ Measurement Services is set to host the AMEC’s measurement month, an annual educational programme aimed at up skilling communications and measurement practitioners while showcasing global best practice. P+ Measurement Services will be joining other Africa countries to host the event simultaneously.
The AMEC’s measurement month, will hold all through the month of November with about 86 countries participating from 5th – 30th November, 2018. Championing the Measurement and Evaluation cause in Nigeria, P+ Measurement Services will be hosting the AMEC Measurement Month for the 3rd time in Nigeria and Ghana on the 23rd November, 2018.
Speaking about the AMEC’s measurement month, Philip Odiakose, Lead Consultant, P+ measurement Services said. “We are proud to be hosting the AMEC measurement month (#AMECMM) once again in Nigeria. This is our third year and we can say that the Nigerian industry is gradually beginning to see the essence of PR measurement and evaluation. Stakeholders are beginning to see reasons to engage PR measurement consultant and the AMEC measurement month will help us educate more people on the importance of media measurement and evaluation on a nationwide scale”.
The AMEC’s measurement month will welcome experts and industry thought leaders in the Communications and Measurement industry from various countries to Nigeria to shed light and give insights on the importance of having viable Independent measurement and evaluation program necessary to grow the marketing communications industry.
This year discussion will be centered on PR Measurement and Evaluation, also shedding light on best practice in relation to Measurement and Evaluation of Communication.