Yemisi Izuora
In commemoration of International Women’s Day 2026, Promasidor Nigeria proudly joins the global community in celebrating the resilience, achievements, and transformative contributions of women under this year’s theme, “Give to Gain.”
At Promasidor, “Give to Gain” is more than a theme it is a philosophy that shapes how the company leads, grows, and creates impact.
It reflects a deep-rooted commitment to empowering women across its entire value chain from female professionals driving innovation within its corporate structure to women distributors, retailers, and community partners strengthening its nationwide presence.
Women at Promasidor are not just contributors; they are catalysts. They lead with vision, shape strategy with insight, and unlock new possibilities across the business. They power operational excellence, champion innovation in the marketplace, and embody the spirit of resilience and transformation that drives sustainable growth.
Speaking on the significance of the day, the Chief Executive Officer, François Gillet, emphasised the transformative power of inclusion:
“Women are not just participants in development; they are drivers of transformation. At Promasidor, we believe sustainable growth is built on shared opportunity. Through access, mentorship, leadership pathways, and support, we build stronger institutions, resilient communities, and a more prosperous nation. ‘Give to Gain’ is not just a message for today it is a call to action for the future.”
He further reiterated that empowering women is both a moral responsibility and a strategic imperative that fuels innovation, operational excellence, and long-term economic progress.
Beyond its corporate structure, Promasidor recognises that women remain at the very heart of its value chain as mothers, caregivers, professionals, entrepreneurs, and decision-makers who choose its products for their families and businesses. Their trust fuels the company’s purpose. Their loyalty strengthens its impact.
As a trusted household name in Nigeria’s food and beverage industry, Promasidor Nigeria continues to leverage the influence of its brands including Cowbell, Loya, Miksi, Top tea, Onga, Twisco, and Kremela. The company remains intentional in its commitment to promoting gender-inclusive leadership and talent development, supporting female entrepreneurs within its distribution network, advancing policies that encourage work-life balance and productivity, and investing in community initiatives that uplift women and girls.
Promasidor Nigeria reaffirms that investing in women delivers measurable and sustainable returns not only for business performance but for stronger communities, thriving economies, and inclusive workplaces.
As a responsible corporate citizen committed to global best practices in innovation and quality, the company remains focused on delivering long-term value to consumers, communities, and the national economy.
This International Women’s Day, Promasidor celebrates the courage, resilience, and influence of women everywhere confident that when women are supported, empowered, and elevated, we all rise, and we all gain.