Rebranding Of The Insurance Industry To Commence Soon

Image result for Rebranding Of The Insurance Industry
The much awaited rebranding project of the Insurance industry will soon commence. It was gathered that the National Insurance Commission (NAICOM) has contributed N20 million towards the commencement of the project, estimated to cost N300 million, which is planned to kickoff this quarter. The commission will also before the end of this quarter, pay the balance  of N20 million to makeup N40 million it had pledged to contribute.

Many underwriters according to a report have also paid their contributions as agreed last year. Insurance operators had agreed to raise 50 per cent of the funds for the rebranding project from companies gross premium income, and the balance 50 per cent, shared evenly amongst themselves.
The initiative, according to the committee, will be driven via social media, print and electronics, adding that greater attention will be on the social media due to the youth population.
The Director-General, Nigerian Insurers Association (NIA) Mrs Yetunde Ilori, said the rebranding project would not be product based, but a general awareness campaign on benefits of insurance.
She noted that the campaign is geared towards encouraging Nigerians to rely on insurance even as they make adventures. She said the industry hopes to use the campaign to encourage Nigerians to pursue their visions vigorously with the assurance that insurers are always ready to support their dreams

Add Comment