Yemisi Izuora
The Sony Middle East & Africa has launched the latest range of Alpha mirrorless interchangeable lens cameras in Nigeria.
The unveiling was done in collaboration with Kontakt Pro to meet the growing demand for more sophisticated camera technology in the African market.
The cameras were unveiled at a workshop held for photo enthusiasts and professional photographers in Lagos.
Guests got a glimpse into Sony’s industry-leading mirrorless cameras and lenses, which take imaging far beyond the capability of a smartphone and turn everyday shots into something beautiful.
As the global leader in mirrorless technology, Sony has developed these industry-leading technologies based on five fundamentals – lens, image quality, speed, battery life and compact and lightweight. Its mirrorless cameras offer the fastest shooting speed with Auto Focus (AF) and Auto Exposure (AE). It also offers the best performance for portraits with Animal Eye tracking and the best performance to shoot completely silent with full AF.
This is in addition to its stellar battery – which lasts two times longer than any other camera model.
Sajeer Shamsu, Head-Business Development, Digital Imaging, Sony Middle East & Africa said, “Sony’s industry-leading innovations in Digital Imaging technologies, like processors, sensors and software algorithms and their rapid deployment in our cameras, has made us the go-to brand for photography and videography professionals and enthusiasts around the world. We are delighted that one of our key markets in Africa will have access and be able to use our innovative products.”
Some of the Alpha range of cameras that will be available in the market include the A6100L, A6600M, A6400L, A7M3, A7RM3 and A7RM4.
Sony A6600L and A6100M
The latest Sony Alpha 6600 and Alpha 6100 include a 24.2MP Exmor™ CMOS image sensor, the latest BIONZ X™ image processor, and a front-end LSI implemented in Sony’s full-frame cameras. This powerful trio combines to deliver all-around enhancements in image quality and performance across all areas of photo and video capture.
Alpha 6600 and Alpha 6100 offer a lightning-fast autofocus acquisition time of 0.02 seconds. With 425 focal-plane phase-detection autofocus (AF) points covering approximately 84 percent of the image area and 425 contrast-detection AF points, the high density and wide coverage of the AF system ensure reliable AF, even in the most challenging light conditions. Both new models benefit from Sony’s ‘Real-time Tracking’ which utilizes Sony’s latest algorithm with Artificial Intelligence-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. In addition, the new models offer ‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology.
Sony A6400L
The Sony Alpha 6400 brings many of Sony’s most advanced technologies from their acclaimed full-frame line-up to a compact, lightweight APS-C camera. The speedy new camera boasts the world’s fastest autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced “Real-time Eye AF” and ”Real-time Tracking” capabilities. Also included are high-speed shooting at up to 11 fps with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to everyday vloggers.
The camera features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a new-generation BIONZ X image processing engine that together allows the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease.
Sony A7M3
The Sony Alpha 7III has incorporated many of the features and improvements from the famed Sony A9 and A7RIII cameras. It features a brand new 24.2MP back-illuminated Exmor R CMOS image sensor, which is paired with a front-end LSI that effectively doubles the readout speed of the image sensor. It also has an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the A7 II, allowing for faster shooting speeds while maintaining exceptional ISO range.
The camera also features a massive 15-stop dynamic range at low sensitivity settings, ensuring outstanding overall performance across all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature. The A7III also includes the addition of 4D FOCUS™ capabilities with 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system, which cover approximately 93 per cent of the frame for reliable focusing and tracking of subjects.
Sony A7RM3
Oriental News Nigeria reports that the Sony Alpha 7RIII delivers the ultimate combination of resolution and speed, combining a high-resolution 42.4 MP back-illuminated Exmor R CMOS image sensor and an updated BIONZ X image processor which is supposed to be about 1.8 times faster than the A7R II. This enables the camera to achieve nearly twice the burst shooting speeds compared to its predecessor, at 10fps with full autofocus when using the mechanical shutter or the electronic shutter. The Sony A7R III has 399 phase detection autofocus points which cover about 68 percent of the image area, and 425 contrast detection AF points. There’s 5-axis image stabilisation in the body itself, which offers 5.5 step shutter speed advantage.
Sony A7RM4
The Sony Alpha 7R IV features a newly developed 35mm full-frame back illuminated CMOS image sensor with a resolution of 61.0 MP, the world’s first of its kind, and ISO of 102400. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise, high sensitivity performance ensuring the absolute maximum image quality.
This new full-frame model is equipped with an innovative 5-axis optical in-body image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps. Additionally, the shutter unit assembly has been carefully re-designed to reduce even the slightest movement that may cause blur. The camera also boasts an impressive 15-stop dynamic range at low sensitivities and an upgraded focusing system comprising of 567 focal-plane phase-detection AF points that cover approximately
