STI’s New Mobile App To Improve Insurance Marketing In Nigeria

Yemisi Izuora

A new mobile App and USSD code introduced by the Sovereign Trust Insurance Plc, is expected to transform insurance business in Nigeria.

The firm is hoping to achieve seamless insurance products delivery and services through the system as well as reach a larger number of Nigerians at home and abroad.

Head, Sales and Corporate Communications, of the company, Segun Bankole, in a statement titled ‘Sovereign Trust Insurance Plc rolls out mobile app and USSD’, quoted the Managing Director/Chief Executive Officer, Sovereign Trust, Olaotan Soyinka, as saying that the two technological additions from the company were geared towards enhancing customers’ experience and ease of insurance transactions.

He said the company would constantly look for ways of delighting its customers both at home and in the diaspora.

According to the Executive Director and divisional Head, Technical, Jude Modilim, the benefits of the app include the easy purchase of insurance policies such as third-party motor insurance, personal accident insurance cover, marine insurance and all-risks insurance cover.

According to him, the app had provided an easy and faster way to submit and track customers’ claims, adding that it was designed to help customers manage their insurance policies, adding “Customers and agents can also make use of the insurance wallet on the mobile app while there is also the availability of pins and wallets for agents and brokers in carrying out their transactions on the mobile app.

The App comes with numerous benefits which include, automatic and immediate updating of records on the Nigerian Insurance Industry Database; and renewal notifications and reminders of insurance policies.

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