Yemisi Izuora
Wema Bank Plc, has taken fresh step towards creating a better and promising future for women in Nigeria and in other parts of the world, as it formally unveiled its proposition specifically for women.
Sara by Wema, was made public by the Managing Director/CEO of the bank, Mr. Ademola Adebise, at the Songversation With Aramide show; an event that was organised to commemorate this year’s International Women Day.
Speaking at the unveiling, Adebise explained that Sara by Wema is a vibrant community designed to give the Nigerian woman the capacity to participate in, wholly contribute to and fully benefit from growth opportunities that help maximize their personal and /or business goals.
He said the initiative was prompted by the management’s conviction that women across all socio-economic background deserve to attain their desired goals and aspirations.His words: “The concept is designed to grow with women – as their expectations evolve, Sara will too.”
On the benefits accruable to women from the community, Adebise listed access to low interest business loans, assistance with a business pitch to access specialised funding from different institutions, free SME support and business advisory services, deals and discounts with different partners, and access to high interest savings plans are some of the gains.
According to him, women are also open to capacity building through financial literacy and career/business development training; discount at select women-owned businesses; access to automatically open Royal Kiddies and Purple Account forchildren, wards and staff as well as access to attend Wema Women Network events.
Adebise highlighted the importance of women to economic development process of any nation; stating that from the family level to the national level their contribution to the development process cannot be underestimated.
Corroborating him, the Executive Director, Busines Support, Wema Bank, Mrs. Folake Sanu, who was also present at the event, said Sara by Wema is open to all Nigerian women across all socio-economic classes.
She pointed out that the community specifically targets female-owned and managed SMEs, registered and unregistered businesses, start-ups, and mothers, workers and salaried women, and low income earners.
Sanu also revealed that to join the Sara community, prospective woman can sign up on ALAT or visit any branch of Wema Bank once they present a government-issued identity card (driver’s license, voter card, international passport or national identity card) and a utility bill not older than three months.