Yemisi Izuora
Zenith Bank Plc has launched the “Style by Zenith 2.0”, the second edition of its flagship lifestyle fair specifically meant dedicated to celebrate the ‘small’ things that make ‘big’ differences in our lives.
First launched in 2018, the “Style by Zenith 2.0” initiative was created with the objective of supporting and creating value for customers by focusing on various aspects of their lifestyle.
This year, “Style by Zenith 2.0” takes things up a notch with the theme, “Style the Life you Desire”, aimed at encouraging Nigerians to live their best lives and be extraordinary. The platform seeks to inspire people to be authentic, while showing them that with ordinary talent and extraordinary effort they can thrive and make a real change in this world.
Speaking on the rationale behind “Style by Zenith 2.0”, the Executive Director of Zenith Bank Plc., Dr. Temitope Fasoranti said that, “Banking, for Zenith Bank means going that extra mile to be present in the lives of our customers. Driven by a culture of excellence and providing cutting edge solutions, the bank is championing this cause to enable individuals and businesses to grow wealth.”
He added that “Beyond providing financial solutions, Zenith Bank Plc seeks to be a reliable partner to her customers, ensuring that they excel on every front. With “Style by Zenith 2.0”, the bank continues in her commitment to empowering individuals and entrepreneurs by celebrating real talents. We will be helping people do what they know how to do best and repositioning them for greater levels of success in their various endeavours.”
This year’s program includes an interesting line up of activities all culminating in the 3-day Lifestyle Fair taking place at the end of 2019. Kicking off the array of activities is the “Style by Zenith 2.0” Fitness Walks being held in conjunction with Mass Medical Missions, a non-profit organization, and Venus Medicare Ltd, a leading Health Management Organisation in the country.
The Fitness Walk will serve as a platform to promote Mission Pink Cruise – a project of Mass Medical Missions supported by Zenith Bank, aimed at taking holistic cancer prevention and health promotion to various communities across the country using Mobile Cancer Centres (MCC) nicknamed Pink Cruises, which is the first of its kind in Nigeria.
Scheduled to hold in August, these Fitness Walks and Cancer Screening exercises will hold in five cities across Nigeria – Lagos, Abuja, Port Harcourt, Kano and Onitsha. Interested individuals are invited to register their participation by visiting the Zenith Bank website at www.zenithbank.com/style.
Aside the fitness walks across the country, there is a whole lot of activities such as conferences, online engagements, and a special event for models that builds on the masterclass held last year, not forgetting the special play arcade and activities designed for children at the fair. The whole gamut of events and activities lined up also come with free medical check-ups like free eye, dental and cancer tests, amongst other special promotions both online and at the events leading to the final crescendo which is the 3-Day Lifestyle Fair.
With initiatives such as these and many more to come, “Style by Zenith 2.0” promises to offer an all-encompassing experience touching on key aspects of the lifestyle of Zenith customers and the public.
The “Style by Zenith 2.0” platform is also a testament to the priority given to SMEs and the retail segment of the market by the bank. Together with her various partners, Zenith Bank will be laying the foundation for a future where individuals and SMEs can live up to their full potentials.
Fashion One, the leading global fashion and lifestyle channel will once again be working with Zenith Bank on the “Style by Zenith 2.0” initiative.