Yemisi Izuora
Heirs Insurance Group, Nigeria’s fastest growing insurance group, has expanded its Rewards & Loyalty Programme to include corporate clients, enabling employers to offer additional lifestyle and wellness benefits to their workforce as part of their employee value proposition.
The expansion, which comes on the heels of the group’s fifth year anniversary, follows the successful rollout of the programme to retail customers and reinforces the Group’s commitment to delivering greater value and innovation beyond traditional insurance coverage.
Under the enhanced programme, organisations whose Group Life Insurance schemes are administered by Heirs Life Assurance can now offer their employees access to an expanding network of partner benefits and exclusive discounts across healthcare, wellness, lifestyle, hospitality, emergency response, and other essential services.
The programme is also now available to all active retail customers with an annual premium threshold of just ₦15,000, further broadening access to value-added services and supporting the Group’s mission of making insurance more rewarding and accessible.
Customers can enjoy discounts of up to 50% through a network of trusted partners, including Oriki Spa, PureFitness, Happy Coffee, 3AL, AA Rescue, Roving Heights, AutoFixr, Transcorp Hilton Abuja, SoFresh, Avon Medical, and Emergency Response Africa. The expanded partner ecosystem complements existing benefits across food, beverage, hospitality, wellness, healthcare, media, and other lifestyle services.
Commenting on the initiative, Ifesinachi Okpagu, Chief Marketing Officer, Heirs Insurance Group, said: “At Heirs Insurance Group, we continuously explore innovative ways to deliver value beyond insurance protection. By extending our Rewards & Loyalty Programme to corporate clients, we are helping employers enhance employee wellbeing while ensuring our customers enjoy meaningful everyday benefits from their relationship with us.”
The move reflects growing demand among employers for holistic employee benefits that support wellbeing, financial security, and quality of life, while also strengthening customer engagement and loyalty.
Heirs Insurance Group is the insurance arm of Heirs Holdings, the leading pan-African investment company, with investments across 24 countries and four continents. With a rapidly expanding retail footprint and an omnichannel digital presence, Heirs Insurance Group, comprising Heirs General Insurance Limited, Heirs Life Assurance Limited, and Heirs Insurance Brokers, serves both corporate and individual customers across Nigeria.
Heirs Insurance Group is championing financial inclusion and leading the digital insurance play in Nigeria, demonstrating its mission to democratise access to insurance.