Organisers of the annual MediaConsortium Conference and Awards have confirmed NIMN President Dr. Bolajoko Bayo-Ajayi and Globacom Nigeria’s Head of Digital Yinka Opadere as lead speakers for the 2026 edition, with Dr. Bolajoko delivering the keynote address and Opadere serving as guest speaker.
The fourth iteration of this landmark industry event will take place Friday, September 18, 2026, at the Lagos Chamber of Commerce and Industry in Alausa, Ikeja, Lagos, starting at 10:00 AM. Following the 2025 edition’s success, the 2026 conference focuses on the theme “The Value Shift: Strategies for the New Market Reality in the Age of the Empowered Consumer.”
Digital transformation, economic changes, and unprecedented information access are reshaping modern marketplace dynamics, fundamentally altering traditional brand-buyer relationships. Today’s consumers are more informed, demanding, and selective than ever, requiring businesses to pivot strategies for relevance, resilience, and customer-centricity in this evolving landscape.
The choice of NIMN President as keynote speaker and Opadere heading Globacom’s digital unit as guest speaker demonstrates the event’s commitment to delivering authoritative insights. As leader of Nigeria’s apex regulatory body for marketing professionals, Dr. Bayo-Ajayi brings extensive experience, strategic foresight, and deep understanding of local and global market dynamics alongside Opadere.
Their presentations will be examined in panel discussions by seasoned professionals including Adewole Lawal, Group Sustainability Lead at EverCorp, and Okey Umurhowho, Marketing Director at StarTimes, to drive conversations forward.
MediaConsortium, a leading marketing, brands, and business publication organising the event annually, has established MCCA as a premier thought-leadership platform. The 2026 conference serves as a high-level gathering bringing together diverse stakeholders: business leaders and corporate executives seeking growth strategies, marketing professionals and brand strategists refining consumer engagement, media practitioners and policymakers shaping industry narratives and regulatory frameworks, entrepreneurs and tech innovators driving disruptive market solutions, and students and aspiring professionals learning from industry leaders.
“The business environment changes at breakneck pace, with consumers firmly in the driver’s seat,” organisers stated. “We are excited to have NIMN President lead this year’s conversation. Attendees will gain actionable, high-impact strategies from stellar Integrated Marketing Communications professionals understanding how to navigate this new market reality.”
Beyond intellectual discourse, the event hosts the celebrated MediaConsortium Awards recognizing, celebrating, and honoring outstanding organizations and individuals redefining value creation. The awards will spotlight exceptional contributions to customer engagement, corporate innovation, brand resilience, and market relevance.
With meticulously curated panels, masterclasses, and networking sessions, the 2026 MCCA promises to serve as an invaluable knowledge-sharing hub fostering strategic partnerships.